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How long data is kept

Retention periods for conversations, messages, logs, access records, analytics, data requests and backups.

Last updated · 3 Oct 2026Privacy & data

DataKept for
Conversations (including any contact details given in the chat)14 days after the last message
Messages sent through the handoff form30 days (90 days if the email couldn't be delivered)
Server logs15 days
Access records (no names, contact details or messages)12 months
Analytics counts (chats, handoffs, adds to cart, topics)13 months; after that, adds to cart only as monthly totals
Cart codes for counting orders after a chat add-to-cart8 days
Orders counted after a chat add-to-cart (coded order reference, payment time, total)13 months
Copy prepared for a data request (encrypted)30 days, or until the shopper's data is erased
Record of a handled data request (no contact details)3 years
Database backups (encrypted)14 days

Deleted data can stay in backups for up to 14 days before it's gone completely.

When you uninstall

About 48 hours after you uninstall PixelChat, Shopify sends us a request to erase your store's data. We then delete your store's conversations, knowledge entries, messages, analytics and settings. We keep only a minimal record that the erasure happened.

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