Tone
How the tone setting and brand-voice rules shape the assistant's replies.
Last updated · 25 Sep 2026Setting up your assistant
Tone controls how the assistant sounds. Choose one of three:
- Friendly — warm and conversational
- Professional — clear, polite and concise
- Expert — knowledgeable and detailed, for considered purchases
Brand-voice rules
You can add your own rules on top of the tone, for example:
- "Always refer to customers as 'guests'."
- "Don't use emoji."
- "Mention free delivery over £50 when it's relevant."
Keep rules short and specific. The assistant follows them alongside its own guidelines — it will still never invent prices, stock or policies.
Change the tone and brand-voice rules any time in Settings, under Voice.