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Why can't the assistant find a product?

The usual reasons a product doesn't appear in the assistant's search results.

Last updated · 25 Sep 2026Troubleshooting

  1. It isn't published to your online store. Check the product's status is Active and that it's available on your Online Store sales channel.
  2. It's sold out in every variant. Products with no stock in any size or colour drop out of search. If one variant comes back in stock, the product reappears.
  3. It's brand new. New products can take up to about 10 minutes to become searchable.
  4. The shopper used a very different word. Search matches what the product is called and described as. If shoppers use a different term — "jumper" for a product listed as "sweater" — mention both words in the product description.

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